The internet has led to some strange pricing. I like Bob's Red Mill Quinoa. I live about 2 miles from Bob's headquarters. To buy a 4 pack of quinoa at the store is $41.14. To buy it from Amazon and have it shipped to my house, it's $35.94 and if I put it on a subscription, I get 15% more off and free shipping. It's amazing that I can get something sent to my house cheaper than going to pick it up myself and the place it comes from.